13 cards ranked
Best credit card to use at New Balance.
Department StoreOnline Shopping
New Balance is a privately held Boston-based athletic footwear and apparel company with about 100 U.S. brand and factory stores plus a strong DTC channel at newbalance.com. Direct purchases typically code as department store in person and online shopping for web orders, while New Balance gear bought at Dick's, Foot Locker, or running specialty stores codes under that retailer. The free New Balance Rewards program stacks with credit card multipliers.
Picks without a tag earn at New Balance both in-store and online. Watch for theOnline onlytag — those bonuses only apply on newbalance.com.
- #1US Bank Cash+ Visa Signatureif you select itU.S. Bank5% on department stores if you select it as a bonus category (up to $2,000/quarter, then 1%)Choose 2 categories each quarter, up to $2,000 combined5%
- #2Blue Cash EverydayOnline onlyAmerican Express3% on online shopping (up to $6,000/year, then 1%)U.S. online retail purchases3%
- #33%
- #42%
- #52%
- #6First Electronic Bank2% flat-rate cashbackUp to 4% with higher crypto balances on Coinbase; requires Coinbase One membership2%
- #7Elan Financial Services2% flat-rate cashbackWhen deposited into an eligible Fidelity account2%
- #8American Express2% flat-rate cashbackUnlimited 2% cash back on eligible purchases2%
- #9Navy Federal2% flat-rate cashbackIssued on the cashRewards application when approved for a credit limit of $5,000 or more; lower limits receive cashRewards at 1.5%2%
- #102%
- #112%
- #122%
- #132%
Last updated May 17, 2026